Whose picture is it?
The athlete’s. Everything we build starts from one rule: the young athlete — and their family — own their picture. Everyone else sees only what their role needs to make a good call.
Role-based visibility, by design
Better Athlete is built around strict, canon-locked boundaries. These aren’t settings someone can loosen — they’re how the product works.
Sees everything about themselves. Owns what private detail is shared, and with whom.
Sees the picture, engagement, and next steps. Never sees private health detail — cycle tracking, mental-health notes.
Sees the tier and training guidance. Never sees private health detail or clinical notes.
ATs, PTs, MDs see the clinical picture needed for care — nothing about other athletes they don't treat.
Sees de-identified rollups — distributions and trends, never an individual's private data.
Sees aggregate metrics only — never athlete-level records.
What we never do
We don’t sell data. We don’t advertise to young athletes or families. Private health signals are never shared upward or sideways to satisfy anyone’s curiosity.
Minors first
The service is for athletes 13 and older — we do not create accounts for anyone under 13. Every athlete under 18 is a minor, so a parent or guardian consents on their behalf, and consent and data-access controls are built for youth sport from the ground up, not adapted from an adult product.
This page summarizes our approach in plain language. The full privacy policy is below, and it governs in case of any conflict.
Privacy policy
Effective [TOMAS: the date this page goes live] · Better Athlete
This policy explains what Better Athlete collects, why we collect it, who can see it, and how to delete it. It covers:
- the Better Athlete apps for athletes, parents and guardians, coaches, trainers, care teams, clinicians, and club and school leaders, on iPhone and on the web;
- the Seen.Strong app;
- this website, betterathlete.com.
We wrote it to be read by an athlete who is 13 and by her parent. If any part is unclear, write to us and we will explain it.
Who we are and how to reach us
Better Athlete makes these apps and runs this website. In this policy, “we”, “us” and “our” mean Better Athlete.
To ask a question about your data, or to ask us to show, correct, copy or delete it, email privacy@betterathlete.com.
By post: Better Athlete, 169 Madison Ave, Ste 74707, New York, NY 10016.
What we collect, and where it comes from
We collect personal information in the ways below. Section 3 lists what each kind of user gives us.
From you
What you type or choose in the app. For everyone, that is your name and email address, and for some people a phone number. Athletes also give a date of birth, sport and team, and what they log: daily check-ins, training sessions, pain reports, private notes, quiz answers and messages.
From your device
If you sign in with Face ID or Touch ID, the passkey stays on your device. We keep its public half (which cannot be used to sign in anywhere else), the device’s name, and the IP address and browser of your last sign-in. If you allow notifications, we keep a device token, your phone model and the app version so we can send them. When a parent or guardian signs a consent, we record the time, and the IP address and browser of the device they used. The apps also save some of your data and settings on your device, so they open quickly and remember your choices.
From how the service runs
Our servers keep technical logs. These can include your IP address and, when we send you an email, your email address. We count which parts of the service are used and whether the apps load properly, so we can find and fix problems. We also keep a record of what the service did, such as which messages were sent.
From Apple Health
Only in the athlete app, and only if the athlete turns it on. We read and save her sleep, heart rate, resting heart rate, heart rate variability, breathing rate, blood oxygen, steps, active calories, workouts, and walking and stair measures such as walking speed and step length. We never write to Apple Health. A watch is optional; she can type a resting pulse and her sleep times by hand instead. She can turn Apple Health access off at any time in the iPhone Settings app.
From video
Athletes record short clips of set movements, such as a squat or a jump landing. The Better Athlete app records picture only, no sound. A minor is filmed only after her parent or guardian has agreed. Our server passes the clip to a motion-analysis company in Japan, which measures how she moves (see section 6). We keep the measurements, not the video. As soon as the measurements are back, we ask the company to delete the clip. It is gone from its systems within 7 days of that, and within 37 days at most if our message to delete it fails. [TOMAS: one older filming screen in the athlete app (Film my squat) would keep the clip in our own storage with no end date. It refuses today’s drill, and one adult’s clip from it is stored. Delete that clip and retire the screen, or describe it here.]
From other people
A coach, a trainer or the athlete herself may give us a parent’s name, email address or phone number to invite them. A coach or trainer who invites an athlete enters her name, email address and date of birth, and for a minor may add her gender and notes about her medical or injury history. A parent or guardian signs consent for a minor. Athletic trainers, school nurses and clinicians may add notes, messages and documents, such as imaging reports, about an athlete in their care.
If you pay for a plan, you enter your card on a page run by Stripe. We never see or store your card number. We keep a record of the plan, its status and its dates.
What we collect, by role
Athlete
When she signs up: first name, email address, date of birth and, if she is 13 to 17, a parent’s email address. In her profile: last name, sport, position and school grade. A coach or trainer who invites her may add her gender and notes about her medical or injury history.
What an athlete logs
Only when she chooses to: a daily check-in about energy, soreness, sleep, food and drink, feeling sick, mood, stress, motivation, confidence, pain and how hard yesterday’s session was, with an optional cycle day that her coach and parent do not see; a short morning check on sleep, tiredness, soreness and stress; pain reports with the body area, side, how bad it is, a note, and questions about the pain; training logs with sets, weights, effort, minutes and notes; private notes; quiz answers; and messages.
What else we hold about an athlete
Her answers to a short questionnaire about past injuries, training and growth. Movement clips, her height and the measurements. Apple Health data if she turns it on, or a resting pulse and sleep times she types in. A contact email or phone number if she asks to book an assessment. From all of this we work out her daily word (Push, Hold, Shift, Ease or Heal) and her four scores: Move, Load, Bio and Feel.
Parent or guardian
Your name, email address and phone number, usually entered by the coach or the athlete who invites you. The consents you sign: your typed name, the time, and the IP address and browser of your device. Your notification settings, and your choices about who sees the details of a clinical hold. Your messages. If you pay for a family plan, the plan and its status. Your app shows your child’s data as section 5 describes; that data is collected in her app, not yours.
Coach
Your name and email address, usually entered by the club leader who invites you. The athletes and families you invite: for an adult athlete, her name, email address, date of birth and sport; for a minor, also her gender, notes about her medical or injury history, and her parent’s name, email address and phone number. Your schedule, games and their locations, the positions you set, the training you assign and how long athletes trained, and your messages. For a facility, your staff list with job titles and type of employment.
Trainer
Your name and email address. The athletes and families you invite, with the same details as a coach. Your notes on sessions you watch, the test results you record, and your messages.
Care team
For athletic trainers and school nurses: your name and email address. The notes you write when you close or hand over a pain flag, and when you record a return from injury (the date, the time lost, and notes). Your messages.
Clinician
For physical therapists, physicians and other clinicians: your name, email address and professional details (type of practice, licence number, state and expiry date, and NPI number). Your clinic’s address, contacts, accepted insurance and prices. The name and title of the person who signs our agreement. The outcomes and notes you record, the documents you upload about an athlete in your care (such as imaging reports or surgery notes), and your messages.
Club and school leaders
Your name and email address, and the coaches you invite (their name, email address and team). Your app shows your coaches’ names and email addresses, and counts and trends for your program. It hides a count when fewer than five athletes are in it, and it shows no athlete’s name.
Seen.Strong
Seen.Strong gives a single reading without an account. It collects an optional first name, age in years, sport, self-reported answers about injuries, training, sleep and pain, movement clips taken after a parent or guardian agrees, an optional parent email, and which buttons were tapped. These are not linked to a name unless she later carries the reading into a Better Athlete account. The full list is in the Seen.Strong privacy policy.
How we use it
We use personal information only to run Better Athlete. That means:
- to sign you in and keep your account working;
- to show an athlete her picture, work out her daily word and her four scores, and suggest training that fits the day;
- to show the people around her the parts their role allows (section 5);
- to send the messages the service needs: sign-in codes, invitations, consent forms to sign, results and notifications;
- to take payment for a plan;
- to keep the service safe and working: stop misuse, find and fix problems, and keep a record of consents and of who opened health records;
- to compare and improve: we combine data from many athletes, without names, to compare an athlete with others of her age and sport, and to make the product work better.
We do not sell personal information. We do not show ads, and we do not use your data for advertising. We do not track you across other companies’ apps or websites.
Some of our emails contain a small image that tells us whether the email was opened. Sign-in emails do not. [TOMAS: keep this, or turn email open tracking off and delete these two sentences.]
Better Athlete is a training tool. What it shows is information, not medical advice.
Who can see it inside Better Athlete
Each person sees only what their role needs. Our server decides what each person receives, and it checks who you are and your link to the athlete every time. The app cannot widen what the server sends.
The athlete sees all of her own data. For everyone else, the table shows the level each role receives.
Her daily word (Push, Hold, Shift, Ease or Heal)
- Parent or guardian
- Full
- Coach
- Summary
- Trainer
- Full
- Care team and clinicians
- Full
Movement assessments
- Parent or guardian
- Summary
- Coach
- Summary
- Trainer
- Full
- Care team and clinicians
- Full
Care plan
- Parent or guardian
- Summary
- Coach
- Summary
- Trainer
- Full
- Care team and clinicians
- Full
Name, age and team
- Parent or guardian
- Full
- Coach
- Summary
- Trainer
- Summary
- Care team and clinicians
- Full
Full means the whole record. Summary means a short version, such as a band or a weekly average, without the raw answers.
- A parent or guardian also sees her four scores and any pain flag she raises: the body area, how bad it is, and her note.
- Her Apple Health readings can be seen by her parent or guardian, her care team, and a clinic she is sent to. Coaches and trainers do not see them.
- A coach also sees her four scores. A coach sees the players in her own club.
- If an athlete is on a clinical hold, she, her parent, her coach and her trainer see that she is on hold. Her parent sees the reason and chooses how much of it the others see.
- A trainer sees only athletes who are their clients, or on a team they work with.
- An athletic trainer or school nurse sees the athletes at their own school or club, and athletes whose care team they are on.
- A clinician outside the club sees an athlete only after she is sent to their clinic with her agreement (and, for a minor, her parent’s or guardian’s too), or while they lead her recovery. When she is sent to a clinic, the clinic receives an email with her first name, her screen result and the reason she was sent.
- If an athlete reports pain of 7 out of 10 or more, a message with the body area, how bad it is and her note goes to her care team, her parent or guardian, and her coach.
- Club and school leaders see totals and trends for their program, without athletes’ names.
- A small number of Better Athlete staff can open records when they need to run or support the service. We log every time anyone opens or changes a health record.
Messages
- Messages in the app are stored by us. Message threads about an athlete can be read by her parent or guardian and by her coaches, whoever wrote them. The app says so on the screen where you write. A trainer sees only the threads she is part of. Leaders see only threads opened to them.
- For an athlete under 18, her parent or guardian can always read her messages with coaches, trainers, care teams, clinicians and leaders. [TOMAS: your ruling lets an athlete 18 or older make her new messages private, and tells her parent when she does. That setting is not built, so today the same rule applies to adults. Build it, or keep this as written.]
Notifications, emails and texts
- Some include health details. A pain-flag notification to a parent shows her first name, the body area and how bad it is. A return-to-play notice names the injury. An email can carry her screen result.
- Notifications can show on a locked phone. You can change that, or turn them off, in the iPhone Settings app.
- Texts are sent for invitations. Other texts are sent only to people who turn them on.
Companies that help us run the service
We use a few companies to run the service. Each one receives only what it needs to do its job for us. [TOMAS: confirm we have signed data-processing terms with each company below that limit it to working for us.]
Cloudflare
Runs our servers, the web apps and this website. It keeps our server logs and some of our backups, and checks that sign-ups and some forms come from a person and not a bot, which means it receives your IP address.
Supabase
Hosts our database, in the United States.
A 3D motion-analysis company in Japan
Measures movement in the clips athletes record. It receives the clip, the athlete’s height and codes from us, not her name or email address. The clip is stored and processed on servers in Japan until it is deleted (section 2).
Stripe
Takes payments. It receives what you type on its payment page, your email address, and codes from us that link the payment to a plan or a booking.
Twilio SendGrid
Sends our emails: sign-in codes, invitations, consent forms to sign, results and notifications.
Twilio
Sends text messages, such as an invitation to a parent.
Apple
Delivers notifications to iPhones. Apple Health data is read on the athlete’s own iPhone.
GitHub
Stores copies of our database backups.
Google Fonts
The apps and this website load their typefaces from Google, so Google receives your IP address when a page opens.
We may also share information if the law requires it, or to protect someone’s safety. [TOMAS: confirm this sentence, and decide whether to add what happens to data if Better Athlete is sold or merges.]
Minors and parent consent
Better Athlete is for athletes 13 and older. We do not create accounts for anyone under 13: the app refuses a date of birth under 13, and our database refuses it too. If we learn that an account belongs to someone under 13, we close it and delete its data.
An athlete aged 13 to 17 is a minor. Her parent or guardian has to agree before we take video of her or save her movement assessments or health questionnaires.
- When she signs up, she gives her own email address and a parent’s. Her parent gets an email with one link to agree. We record the consent only when her parent agrees.
- Until then, she can write private notes and do the daily check-in. Filming and assessments wait for her parent.
- Her movement assessments and health questionnaires also need her own agreement.
- When a parent or guardian signs, we record their name, email address, the time, and the IP address and browser of their device.
- To withdraw a consent, email privacy@betterathlete.com.
- An athlete can remove a parent she linked by mistake. A consent that parent already signed stays on record.
Keeping and deleting your data
We keep your data while your account is open.
Deleting in the app
Every Better Athlete app has a Delete account screen in its menu. You confirm by typing a sentence. Your account closes and you can no longer sign in.
When a parent deletes
When the parent who holds the account deletes it, the athletes linked to them are deleted too. The parent ticks each athlete. Their data is deleted straight away, apart from the records listed below. If there is a second parent or guardian, their own account stays open. [TOMAS: the ruling says the second parent is told. The notice is queued but not sent today, because guardian notifications are switched off. Turn them on, or leave the promise out.]
When an athlete deletes, or leaves
When an athlete deletes her own account, or she or her guardian leaves, we keep her data for 60 days. If you ask for full deletion in that time, we delete it. [TOMAS: (1) what happens on day 61 if nobody asks: is the data deleted, or kept? Today nothing deletes it automatically, and there is no tool for the full deletion yet. (2) Your 60-day ruling also names a guardian who deletes; today a parent’s deletion erases the athletes at once, as your earlier ruling set. Which one applies?]
Deleting by email
Email privacy@betterathlete.com to ask for full deletion. A Seen.Strong reading has no account, so it is deleted when you email us.
What we keep after deletion
We keep payment and purchase records for as long as tax law requires. [TOMAS: when an athlete has payment records or health questionnaire answers, the database keeps those rows and clears her name, contact details and health details from her profile instead of deleting it, so the questionnaire answers survive deletion. Fix the deletion, or say so here.] We keep consent records, the record that you asked to delete your account, and our log of who opened or changed health records; that log cannot be edited, and it keeps a copy of what was deleted. Deleted data also stays in our backups and server logs until those copies are removed. [TOMAS: how long each of these is kept: payment records, consent records, deletion records, the health-record log, server logs, and backups. Today some backup copies have no end date.]
Your choices and rights
Whatever state you live in, you can:
- see your data in the app, and a parent can see their child’s as section 5 describes;
- ask us for a copy of your data;
- ask us to correct something that is wrong;
- delete your account, or ask for full deletion (section 8);
- turn Apple Health access or notifications off in the iPhone Settings app;
- withdraw a consent you gave.
Email privacy@betterathlete.com. A parent or guardian can ask on behalf of their child. We may need to check that it is really you asking. [TOMAS: how fast we answer a request, and how you can appeal a refusal.]
Because we do not sell personal information or use it for advertising, there is nothing to opt out of.
Security
- You sign in with a passkey (Face ID or Touch ID) or a 6-digit code sent to your email. There is no password to steal.
- Data is encrypted when it travels between your device and our servers, and when it is stored.
- Our server checks who you are, and your link to the athlete, every time you open her data.
- We log every time someone opens or changes a health record.
No system is perfectly secure. If a breach affects your data, we will tell you. [TOMAS: how and how fast we tell you.]
This website
betterathlete.com has no advertising and no analytics tracking. It loads its typefaces from Google Fonts (section 6).
If you send us the contact form, we keep what you type in it, such as your name, email address and message, and use it to answer you.
Changes to this policy
When the product changes what it collects, this page changes too, and the effective date at the top moves. If a change matters, we tell you in the app or by email, rather than changing this page quietly.
Effective date
This policy takes effect on [TOMAS: the date this page goes live]. Our terms of service also apply to your use of Better Athlete.
[TOMAS: which state’s law governs this policy (the terms name New York), and whether anything on liability belongs here or stays in the terms.]