Business Model Flywheels · V1.0

Five machines that spin themselves faster.

Each loop leads with the reason a customer actually signs — then shows how every turn after makes the next one easier. School+Club and Facilities share a shape; Facilities scales into franchise; the Gym loop is a new train↔clinical model; Clinical is the network every other wheel feeds.

SEGMENTS

School + Club

Schools · Clubs · Leagues — one institutional model

LAND & EXPAND
1
Program goes liveStaff onboard; students lead the assessments
2
Injuries & liability dropReadiness flags risk before it costs a season
3
Programs get sharperBetter programming, communication, staff dev
4
Every sport performsEfficiency gains show in results — and in science class
5
The league expandsReputation pulls neighboring schools in
OUTPUT

Multi-year district / league contracts

CONNECTS

Injuries route → Clinical network

Field Houses + Facilities

Field houses · Facilities — similar, scales to franchise

→ FRANCHISE
1
Assessment hardware landsFacility becomes the performance authority
2
Assessments alone profitFull assessments pay off even at low volume
3
Combine events draw crowdsNovel, university-grade testing finds deficiencies
4
BA builds the plansEvery athlete gets a training plan — it sells itself
5
New revenue & referralsTraining scales; referral commissions open up
OUTPUT

Referral commissions + new revenue lines

CONNECTS

Assessment data → Clinical network

Gym

Gyms — assessment-first training, BA lead source

NEW MODEL
1
Assessment-first systemStandardized method replaces trainer guesswork
2
BA sends referralsQualified leads route into the gym
3
Success builds trustResults prove the model works
4
New lead source opensYouth to start — BA tech applies to any age
5
Leads-based revenueIncoming pipeline feeds all training
OUTPUT

Leads-based revenue, any age

CONNECTS

⇄ Clinical referrals

Consumer

Families · individuals — training intelligence engine

1
Continual assessmentOngoing check-ins track the athlete
2
Clinical-grade analysisProvider network for deeper follow-up
3
Recommendations landTraining guidance + monitoring programs
4
Subscription renewsDaily value keeps the plan active
5
Referrals compoundPartner network drives added revenue
OUTPUT

Subscription + referral revenue

CONNECTS

Provider network → Clinical

Clinical Partner

Providers · PT networks — two-way, franchise-leaning

NETWORK
1
Provider joinsEnters the two-way network
2
BA sends referralsQualified patients arrive
3
Provider feeds BALeads for training & ongoing monitoring
4
Continuum of careCare logged back, outcomes proven
5
Network compoundsReferrals + leads scale — franchise-leaning
OUTPUT

Franchise-leaning revenue as network grows

CONNECTS

⇄ every flywheel · continuum of care

The meta-flywheel

Every wheel feeds the Clinical network. A denser network produces harder outcome proof — and that proof is what sells the next school, the next facility, the next franchise. Five loops, one compounding machine.

School+Club → ClinicalFacilities → Franchise + ClinicalGym ⇄ Clinical (new model)Consumer → Gym / FacilityClinical ← all · outcome proof
See the Ecosystem Map →Read the Operations Architecture →